Since its inception social media has catalyzed extraordinary community and commercial benefits. Now, with almost half the world on social media — 3.96 billion users — it’s not just hanging out anymore.
As the landscape has evolved, so too have the number of organisations looking here to meet their customers and stakeholders.
When people are on social media, they’re connecting with one another and it’s an invaluable opportunity to have conversations as well as share key information to grow and get messages out there.
One leading benefit of social media when it’s done right is that it nurtures relationships through quality connection rather than quantitative bombardment.
While it’s not a specifically measurable metric, there is an instinctive sense among every social user that when ‘it’s too much, it’s all too much’ whereas organizations that intentionally communicate and share do so in a Goldilocks-style ‘just right’ amount and way.
This poses a challenge for anyone managing social media accounts for organizations because effective and impactful social media takes effort and time. Rather than just randomly uploading memes or retweeting every minute, it’s thorough analytical assessment of user behavior, thoughtful responses, and serious project management.
Unfortunately despite its significant returns it tends to take up a lot of time, therefore there’s a real urgency to have better systems as well as a comprehensive approach to stopping the compounding drain of hours upon hours.
To address this leading issue in the land of Facebook, Instagram, LinkedIn, YouTube, and more, M2 On Hold developed the following resource: ‘How To Manage Social Media Without
It Taking Up All Your Time’. With management tips, productivity resources, and engagement insights, this infographic is an essential guide for everyone from social media managers to small business owners.
Save time, connect meaningfully, and see incredible results while streamlining work schedules. Happy posting and happy time management for the next round of posting, liking, and sharing!